{"id":11116,"date":"2025-04-02T13:45:08","date_gmt":"2025-04-02T17:45:08","guid":{"rendered":"https:\/\/jfmcapital.ca\/entreprise\/"},"modified":"2025-11-14T12:28:23","modified_gmt":"2025-11-14T17:28:23","slug":"about-us","status":"publish","type":"page","link":"https:\/\/jfmcapital.ca\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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\n ABOUT US<\/span>\n <\/div>\n
\n A family firm.
A strategic vision.<\/span> <\/div>\n <\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At JFM Capital<\/strong>, we combine the rigor of a major institution with the agility of a family business.<\/p>

Founded by Jean-Fran\u00e7ois Moreau<\/strong>, a former CMHC executive, our firm draws on 50 years of experience, strong values, and a single mission: to provide developers with strategic, profitable guidance deeply committed to the success of their projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We are independent, 100% Qu\u00e9bec-based, and always accessible.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Each project is unique. Every financial decision requires careful thought.
And every client deserves a partner who speaks their language \u2014 and truly understands their reality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n

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\n Our method<\/b> <\/div>\n
\n Beyond financing. A 360\u00b0 perspective.<\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At JFM Capital<\/strong>, we don\u2019t stop at the numbers.
We take the time to understand the project, the market, the developer\u2019s goals\u2026 and the blind spots.<\/strong><\/p>

Our approach is built on five pillars:<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t \tActive listening<\/span>
\nEvery project begins with a conversation. We want to know it all: ambitions, constraints, timelines, partners.\t <\/div>\r\n <\/div>\r\n
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\r\n\t \tStrategic analysis<\/span>
\nWe dig into the details. Is the financing structure truly optimal? Which decisions will strengthen long-term returns?\t <\/div>\r\n <\/div>\r\n
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\r\n\t \tSound advice<\/span>
\nWe don\u2019t say what you want to hear. We say what you need to know. With honesty, rigor\u2026 and experience.\t <\/div>\r\n <\/div>\r\n
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\r\n\t \tTailored support<\/span>
\nFrom the first call through to fund disbursement (and beyond), we are by your side. Responsive, accessible, dedicated.\t <\/div>\r\n <\/div>\r\n
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\r\n\t \tLong-term vision<\/span>
\nWe are not after a single transaction. We build lasting relationships. Because your success today drives your success tomorrow.\t <\/div>\r\n <\/div>\r\n <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n With JFM Capital, you get far more<\/b> than a competitive rate <\/div>\n <\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You gain a strategic partner<\/strong> who thinks with you \u2014 and at times, for you.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t
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At JFM Capital, you deal directly with experts who understand your realities.
Our team is composed of committed, accessible strategists.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n

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\r\n\t\t\t\t\t\t\t\t\tJFM CAPITAL<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\tJean-Fran\u00e7ois<\/span> Moreau<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t
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Founder and President<\/span>

\nA recognized expert in Qu\u00e9bec. With 50 years of experience \u2014 27 of them at CMHC \u2014 he understands the mechanics of financing better than anyone. Strategic vision, steadfast discipline.<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t\tJFM CAPITAL<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\tJean-S\u00e9bastien<\/span> Moreau<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t
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Vice President, Commercial Mortgage Broker<\/span>

\nA hands-on strategist, close to clients and projects. He turns challenges into concrete solutions. Strong, fast, committed.<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t\tJFM CAPITAL<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\tLucas Fernandes<\/span> Moreau<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t
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Business Development, Commercial Mortgage Broker<\/span>

\nAttentive to developers, he builds lasting and dynamic relationships. He has an eye for spotting potential\u2026 and blind spots.<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ABOUT US A family firm. A strategic vision. At JFM Capital, we combine the rigor of a major institution with the agility of a family business. Founded by Jean-Fran\u00e7ois Moreau, a former CMHC executive, our firm draws on 50 years of experience, strong values, and a single mission: to provide developers with strategic, profitable guidance […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-11116","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jfmcapital.ca\/en\/wp-json\/wp\/v2\/pages\/11116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jfmcapital.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jfmcapital.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jfmcapital.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jfmcapital.ca\/en\/wp-json\/wp\/v2\/comments?post=11116"}],"version-history":[{"count":12,"href":"https:\/\/jfmcapital.ca\/en\/wp-json\/wp\/v2\/pages\/11116\/revisions"}],"predecessor-version":[{"id":11673,"href":"https:\/\/jfmcapital.ca\/en\/wp-json\/wp\/v2\/pages\/11116\/revisions\/11673"}],"wp:attachment":[{"href":"https:\/\/jfmcapital.ca\/en\/wp-json\/wp\/v2\/media?parent=11116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}